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Disruption is our language

TBWA is a leading advertising and marketing company in Zimbabwe. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. We are passionate about our clients’ brands and getting them noticed. At TBWA Zimbabwe, we have a role in people’s lives, we develop business-changing, culture-defining and award winning ideas for brands. And we’ve got the software to prove it. Our D-live methodology puts our brands in the heart of local culture and relevant conversations. Being one of the leading advertising agencies in Zimbabwe and part of the TBWA Africa Collective which was voted 2019 Best Agency in Africa by The Loeries. We are passionate about being on top of the radar and as such, research is our everyday tea.

Disruption? Again?


Disruption is our starting point and our guiding light. It isn’t a buzzword of the month. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands and businesses

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“The status quo is there to be upset. Let’s upset it. Let’s disrupt it.”

Our creativity

We believe it’s bigger than ever. Only, the ideas have changed. True brand ideas, design ideas, product ideas, platform ideas, those are the ideas that make a real difference for the businesses of our clients. Agencies have been very slow in anticipating this, and have for too long considered award-winning work as being the only standard.

Our competition is culture

We are constantly competing for attention. That’s why our competition is everything that’s happening in culture. So we felt the need for Disruption on a day to day basis...

Disruption Live

Connecting at the speed of culture

Creating at the speed of culture requires a deep knowledge of culture. We need to be out there, live and observe the world every day. Disruption® Live is our answer to that. It’s a system for identifying triggers in culture that are meaningful to our clients' brands. In real time. The course of action could be a tweet, a PR stunt, a campaign or a new product. Anything, really. As long as it keeps your brand relevant for your audience.

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“Convention is for squares.”


The hunt for triggers

TBWA\ Worldwide created its own cultural editorial unit called Backslash that has extended to the African continent. Together with a network of over 50 spotters across our African collective, they produce a daily stream of valuable insights from across the continent under the Backslash Africa banner. Different themed insights updates land in the mailboxes of every single co-worker. This allows us to inject cultural input into every creative output and inspire our work at your benefit.

Our Culture

Brand Champions

These are our plugs; making sure Disruptors' collective efforts are in line with our vision and values; and the brands we work on are presented the best way it can be done. They make sure, we look good too!

Secret Santa

We always end the year with a Disruptive bang; docking ship to regroup, and re-energize. Everyone picks a name and spoils them rotten with a gift that they will receive at the end of the year party.

Midmonth Drinks

All work with no mid-month drinks makes a pirate stiff; that's why we have drinks where we get to let loose. Departments interchangeably host the mid-month drinks. Creativity is our core; we can't stand boring!

Disruptor Awards

As Disruptors, we are not afraid to give credit where it's due and that is why at every month we acknowledge outstanding work from the team as voted by fellow team members in relation to our cultural values. Every day we look for fresh ideas, creativity beyond, the curiosity that drives one to excellence or to collaboration.

Find out what Disruption can do for your business

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